To answer this question, we firstly need to understand your specific requirements. We need to know what pages and functionality you are going to need, and what you want your website to deliver. Website pages and functionality: These would almost always include a Home Page; About Page (maybe with “Meet the Team”); Contact Us with a Contact Form; individual pages for each of your key Services (this is very important); ideally a page for Customer Reviews and Testimonials; and your GDPR pages (Cookie & Privacy Policies, and Website Terms of Use). Optionally, you may also need pages to display a Gallery of your work; Case Studies / Projects; Prices; Finance Options; a Quoting Tool like Truequote for Boiler Quotes, an Appointment Booking tool like Acuity Scheduling, or an Accommodation Booking Tool. You would usually need a Contact Form for people to make enquiries, but in some cases you may need more than one form – one for general enquiries and another for quotes, perhaps – maybe where people can upload photos or other documents. If you have a local business that covers multiple areas, we would recommend creating Geopages with unique content relevant to the target audience in each area, plus an Areas We Serve page. We usually do this once the new website is live, as part of our monthly SEO Service. Again, it is very important that this is done well – Google may well penalise duplicate and poor quality content. On-site search optimisation: Is it important for your website to be found on Google and the other search engines? Or are you just looking for a website you will send people to via flyers, business cards, offline adverts? The clients we work with are looking to be found on Google. So, when we design and develop Trades and Service Business websites, we ensure that they are fully optimised for Search. This means that our professional copywriters and SEO team ensure that all copy is written with both Google and – most importantly – the website user in mind, and that copy, headings, images, video, and the information that will be displayed in Google search results are all fully optimised. As you can imagine, this important work takes some time to do, but is absolutely invaluable in getting your website found. So, not investing in this when you are looking to buy a new website is a false economy. User experience: As important as everything else we have outlined above, is ensuring that your website looks great and works really well on Smartphones, Tablets and PCs, and is easy to for people to navigate and use. We make sure the site runs quickly, so that people don’t get fed up waiting for it to load, and go somewhere else. Our website pricing: To give you an idea of our own pricing for new websites for Trades and Service Businesses – that deliver on all of the above criteria – our pricing starts at around £1,400 for a professional, mobile-friendly, SEO’d website with a Home Page, 4 Service Pages, a Contact Page with Contact Form, your GDPR Pages and links to your Social Media. All of our prices are subject to VAT. How much does Website Hosting, Support and Maintenance cost? When you are considering the price of your new website, it is very important to also investigate the ongoing support services – including your website’s hosting, backups, security, updates and maintenance, and customer support. How much does this cost, and what is / isn’t included? All of this varies dramatically from company to company. There are certainly very cheap hosting options available, but as with everything you buy, you tend to get what you pay for. The cheaper options may require you to keep everything updated yourself, may not come with backups or security, and may not provide super fast website speeds. Often, all support is by email, livechat (often not manned by real people) or a Support ticketing system, and response times may not be quick. All of our Trades and Service Business websites come with our “Monthly Website Care Package”. This provides fast, high-quality hosting, nightly backups, website security and security monitoring. We regularly check that your website is running as it should be, and keep plugins and the backend of the website updated for you. No need for you to worry about a thing! Our friendly team is also on hand to support you, Monday to Friday 9am to 5:30pm – by phone if your prefer. And, as part of our “Monthly Website Care Package”, we offer up to 30 minutes of our time to carry out minor content updates, such as adding new photos to your gallery (which we carefully optimise, resize, rename and geotag – basically ensuring that they are fully SEO-optimised) or uploading new customer testimonials. If there is an issue with your website, we will get it resolved for you – you can rest assured. We charge £30 per month for this complete service (excluding support for any 3rd party applications, like booking systems – which we can do – we just charge for this, as you would expect).